October 4, 2023
The Minister of Tourism Edmund Bartlett disclosed that the tourism sector recorded another notable quarter of growth. According to the Jamaica Observer, The Minister quoted preliminary figures from the Jamaica Tourist Board (JTB), noting, “the economic performance figures for the third quarter of the year show that Jamaica continues to shine as a premier destination, with significantly increasing stopover arrivals and earnings.”
The Minister highlighted, “Over the period July 1 to September 30, 2023, Jamaica welcomed some 682,586 stopover arrivals, representing a 5.5% increase compared to the corresponding quarter of the previous year. The earnings from this quarter also displayed an impressive upward trend, reaching roughly US$1 billion, representing a substantial 7.3% increase over the same period in 2022.”
Additionally, it was emphasized that the growth pattern of the sector continues for visitor arrivals and overall earnings, marking the 10th-consecutive quarter since the COVID-19 pandemic showing significant growth.
The growth is mainly attributable to the performance of the UK market, which has continued to outperform other markets outside of the United States. Jamaica Observer highlighted that regarding the trend, the tourism minister commented, “The pattern of growth for this market has been noteworthy also as the UK market continues to outpace the other non-American markets, and Jamaica now is the number one destination in the Caribbean for UK visitors. We want to grow that, and our Jamaica Travel Market tradeshow, which just ended in the UK, has indicated a pattern of continued growth.”
The Minister outlined the Canadian market’s potential for improved growth. He said: “We’re excited about Canada and the prospects for improved growth from Canada. I just left them with a new thrust to realise 500,000 visitors by 2025, which will be driven by some new demographics emerging from the Asian-Canadian and luxury markets.”
Consequently, the JTB’s new “Come Back to Luxury” campaign was launched in Toronto Canada, where the tourism minister met with executives from the major airlines with flight service to Jamaica, tour operators as well as travel agents, which included being the keynote speaker at a Mandarin Holidays event targeted at the Asian Diaspora in Canada.
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